Essential edition
An 18-page guide to organize the first criteria, risks and controls for responsible AI adoption.
Download essential editionAI Guide · Two editions
AI in Communications and Public Relations.
Download the essential edition for free and discover the expanded professional edition Clé is preparing.
18pages100%free2026edition
One core idea
AI accelerates work. Trust cannot be automated.
This essential edition helps identify what to automate, where human oversight is necessary and how to protect professional accountability.
Choose where to start
One guide, two levels of depth.
The professional edition is not sold on this website. Its purchase channel will be announced when available.
Professional edition
An expanded resource for teams and organizations seeking deeper professional applications of AI in communications and public relations.
Send me updatesWhat you will find
Tools to move from curiosity to responsible adoption.
Value matrix
Operational value × human judgment to decide where to apply AI.
Risk traffic light
A simple view to identify sensitive situations.
Control checklist
Source, oversight, owner and output before publishing.
30/60/90 roadmap
Next steps to organize implementation.
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